May 12, 2010 | Industry, MBTA Initiatives, Partners, Uncategorized
Experience It All With A Season Pass To Five B.C. Bike Parks To Be Awarded June 19 WHISTLER, BC May 12, 2010 – Inspiration for Anthill Film’s latest bike film “Follow Me” was easy to come by; the resorts of Bike Parks BC are the crew and athletes’ backyards. Whistler Mountain Bike Park, Silver Star Bike Park, Sun Peaks Resort, Fernie Alpine Resort and Mount Washington Bike Park showcase an unparalleled diversity of lift-accessed terrain. “One of the things we really wanted to show in ‘Follow Me’ was the variety of the trails and terrain Bike Parks BC has,” says Ian Dunn, Producer and Marketing Director of Anthill Films. “It’s really cool how mountains only a few hours apart can be so different - from views of the Pacific on Mount Washington and the perfectly groomed berms of Silverstar, to the fast and flowy runs on Sun Peaks, the technical descents at Fernie and the non-stop action of the Whistler Mountain Bike Park - each park has it’s own unique feel.” Bike Parks BC’s “Ultimate Summer of Free Ride” will give one rider a summer of access to B.C’s best bike parks with a season pass to Whistler Mountain Bike Park, Silver Star Bike Park, Sun Peaks Resort, Fernie Alpine Resort and Mount Washington Bike Park. The winner will also get two lift tickets, two nights accommodation, two days of bike rentals, and a half day of expert guiding to share with a friend at each resort during the 2010 summer season; not to mention $1,000 so they can create the most epic summer road trip ever. “Riding in...
Apr 15, 2010 | Industry, MBTA Initiatives, Uncategorized
Vancouver, BC, April 15, 2010 - British Columbia is poised to become recognized as the most diverse mountain biking tourism destination in the world. The province already has an enviable reputation for mountain biking with internationally recognized resorts, communities, trails, manufacturers, websites, film makers and pro riders. Over the past year, stakeholders from the mountain bike sector have come together to develop a plan for increasing mountain biking visitation to the province through a collaborative marketing strategy developed through the Ministry of Tourism, Culture, and the Arts (MTCA)’s Experiences BC® program . The result has been a new coordinated approach bringing communities and commercial operators together to market BC’s mountain biking experiences to the rest of the world. “Now that we have a 3 year plan and a clear vision, the next big challenge will be to gain the required investment from communities around the province that have what it takes to be a mountain biking tourism destination” said Martin Littlejohn, Executive Director of the Western Canada Mountain Bike Tourism Association (MBTA). “We have a very unique opportunity to create a successful mountain bike tourism sector for the province. Many of the resources are already in place, however, there is still work to be done to insure that every visitor’s experience is the best it can be”. The timing is excellent as awareness for BC’s adventure tourism experiences has never been greater thanks to the international exposure that the province received during the 2010 Winter Olympics. There has also been a great deal of progress at the community level in terms of authorization and management of mountain bike trails....
Jun 12, 2009 | MBTA Initiatives, Partners, Uncategorized
June 12, 2009 Bike Parks BC’s 2009 “Ultimate Road Trip” is giving away the “vacation of a lifetime” at beautiful British Columbia’s world-class mountain biking destinations. Two lucky winners will be selected for the grand prize tour, operating August 1st to 8th. Each winner is entitled to bring one guest to share this incredible experience. The 2009 “Ultimate Road Trip” prize provides winners and their guest with accommodation, meals, lift passes, and ground transportation, plus use of high-performance full-suspension bikes, and professional guiding and coaching from two time World Masters Downhill Champ, Shaums March, of MMR Bike Camps. Bike Parks BC represents the most diverse selection of terrain in the highest concentration of lift-accessible bike parks in North America. Bike Parks BC’s premier mountain bike destinations are: Whistler Mountain Bike Park – Home of the original Kokanee Crankworx festival. This groundbreaking mountain biking destination offers new and improved riding every year on over 200km of high-speed, lift-serviced trails. Mount Washington - home to one of North America’s most progressive and exciting mountain bike parks. Two high-speed lifts allow riders to view the Pacific Ocean, Strathcona Provincial Park and the stunning Coast Mountain Range - all while negotiating a world-class network of downhill and freeride trails, one vertical mile above sea level. Silver Star Mountain Resort - offering over 1600 feet of acclaimed trails, the high-peed, detachable, roll-on bike carrier service provided on “Comet Six Pack” whisks riders to the summit in 7.5 minutes. Experience trails from gnarly downhill single track to scenic paved paths that wind peacefully through the sub-alpine forest. Sun Peaks - one of Interior British Columbia’s best riding destinations with over 2,000 vertical feet of downhill terrain located around a pristine...
Jun 10, 2009 | MBTA Initiatives, Uncategorized
Vancouver, BC, June 10, 2009 Bike Parks BC, a marketing consortium of lift accessed bike parks (Whistler-Blackcomb, Mount Washington, Silver Star, Sun Peaks, and Tourism Fernie) is pleased to announce its sponsorship of Anthill Films’ new movie, FOLLOW ME… Made of up key members the award winning film crew The Collective, the film features some of the best mountain bikers in the world, including: Sam Hill, Gee Atherton, Brandon Semenuk, Cam McCaul, Thomas Vanderham, Matt Hunter, Ben Boyko, Kurt Sorge, Steve Smith, and Geoff Gulevich. FOLLOW ME… will highlight many incredible riding locations around the world, including the four bike parks that make up Bike Parks BC. FOLLOW ME’s central concept is ‘no one rides alone’ - focusing on the idea that the best times riders have on their bikes is when they are out riding with friends. This theme fits perfectly with Bike Parks BC’s goal to encourage mountain bikers to get out and explore bike parks around the province and experience their amazing trails and diverse landscapes. “We are really stoked to be working with Bike Parks of BC on this project” says Anthill’s director Darcy Wittenburg. “The film is all about riding with your friends and one of the best ways to do that is in a park. Sessioning trails, pushing each other to try something new, joking on the way back up the chair – this is what we love about riding in the park, hopefully we can share a bit of that through the film.” Each year Bike Parks BC’s runs the Ultimate Road Trip contest which takes 2 lucky winners and their guests...
May 10, 2009 | Industry, MBTA Initiatives, Partners, Uncategorized
Vancouver, BC, May 10, 2009 – Tourism British Columbia is pleased to announce the development of a new partnership with the Western Canada Mountain Bike Tourism Association (MBTA) aimed at engaging BC’s Mountain Bike sector stakeholders in Tourism British Columbia’s Experiences BC® sector development program. The Experiences BC® program is designed to assist tourism product sectors in the development of an overall sector tourism marketing plan that is province-wide in scope. Tourism BC, working in partnership with a variety of key mountain bike sector stakeholders, including regional & city destination marketing organizations, commercial operators, resort operators, trail groups and government agencies will all work together on several initiatives to create further awareness of British Columbia as a destination of choice for mountain biking. “The MBTA is pleased to see this support from Tourism BC for the mountain biking tourism sector,” said Martin Littlejohn, Director, Western Canada Mountain Bike Tourism Association. “British Columbia has a tremendous opportunity to build onto its reputation for adventure tourism and its long standing mountain biking culture. BC’s diverse landscapes and high standards for trail development have the potential for world-class mountain biking experiences that are unmatched anywhere on the planet.” Initial meetings will be held in each of the province’s six tourism regions. These meetings will be administered by a Tourism BC appointed facilitator and are intended to bring mountain bike and tourism stakeholders together to collect information and explore the fundamental issues involved in building a provincial sector development tourism marketing strategy. From these meetings, representatives from each of BC’s six tourism regions will be identified and invited to participate in a provincial...
Nov 20, 2008 | MBTA Initiatives, Uncategorized
A new committee is forming to represent mountain bike tourism interests in Western Canada. The focus will primarily be on British Columbia given the international reputation that BC has acquired for its broad range of mountain biking experiences available across the province. The BC Mountain Bike Tourism Symposium (Oct 26-28, 2008) was the catalyst for the committee’s formation where there was broad interest to have some form of a consortium to develop a marketing strategy to raise awareness for regional and community based mountain bike tourism products. Anyone wanting to learn more, please email...
