Jun 12, 2009 | MBTA Initiatives, Partners, Uncategorized
June 12, 2009 Bike Parks BC’s 2009 “Ultimate Road Trip” is giving away the “vacation of a lifetime” at beautiful British Columbia’s world-class mountain biking destinations. Two lucky winners will be selected for the grand prize tour, operating August 1st to 8th. Each winner is entitled to bring one guest to share this incredible experience. The 2009 “Ultimate Road Trip” prize provides winners and their guest with accommodation, meals, lift passes, and ground transportation, plus use of high-performance full-suspension bikes, and professional guiding and coaching from two time World Masters Downhill Champ, Shaums March, of MMR Bike Camps. Bike Parks BC represents the most diverse selection of terrain in the highest concentration of lift-accessible bike parks in North America. Bike Parks BC’s premier mountain bike destinations are: Whistler Mountain Bike Park – Home of the original Kokanee Crankworx festival. This groundbreaking mountain biking destination offers new and improved riding every year on over 200km of high-speed, lift-serviced trails. Mount Washington - home to one of North America’s most progressive and exciting mountain bike parks. Two high-speed lifts allow riders to view the Pacific Ocean, Strathcona Provincial Park and the stunning Coast Mountain Range - all while negotiating a world-class network of downhill and freeride trails, one vertical mile above sea level. Silver Star Mountain Resort - offering over 1600 feet of acclaimed trails, the high-peed, detachable, roll-on bike carrier service provided on “Comet Six Pack” whisks riders to the summit in 7.5 minutes. Experience trails from gnarly downhill single track to scenic paved paths that wind peacefully through the sub-alpine forest. Sun Peaks - one of Interior British Columbia’s best riding destinations with over 2,000 vertical feet of downhill terrain located around a pristine...
Jun 10, 2009 | MBTA Initiatives, Uncategorized
Vancouver, BC, June 10, 2009 Bike Parks BC, a marketing consortium of lift accessed bike parks (Whistler-Blackcomb, Mount Washington, Silver Star, Sun Peaks, and Tourism Fernie) is pleased to announce its sponsorship of Anthill Films’ new movie, FOLLOW ME… Made of up key members the award winning film crew The Collective, the film features some of the best mountain bikers in the world, including: Sam Hill, Gee Atherton, Brandon Semenuk, Cam McCaul, Thomas Vanderham, Matt Hunter, Ben Boyko, Kurt Sorge, Steve Smith, and Geoff Gulevich. FOLLOW ME… will highlight many incredible riding locations around the world, including the four bike parks that make up Bike Parks BC. FOLLOW ME’s central concept is ‘no one rides alone’ - focusing on the idea that the best times riders have on their bikes is when they are out riding with friends. This theme fits perfectly with Bike Parks BC’s goal to encourage mountain bikers to get out and explore bike parks around the province and experience their amazing trails and diverse landscapes. “We are really stoked to be working with Bike Parks of BC on this project” says Anthill’s director Darcy Wittenburg. “The film is all about riding with your friends and one of the best ways to do that is in a park. Sessioning trails, pushing each other to try something new, joking on the way back up the chair – this is what we love about riding in the park, hopefully we can share a bit of that through the film.” Each year Bike Parks BC’s runs the Ultimate Road Trip contest which takes 2 lucky winners and their guests...
May 27, 2009 | Industry, Uncategorized
Ride Guide’s ultimate road trip through bike parks in BC, will be featured on an upcoming “Ride Guide” episode on OLN on Sunday, May 31, 2009 at 12:30 pm Eastern (9:30 am Pacific). The “Ride Guide” Bike Parks BC Episode, will also premiere on Rush HD (Canada only), also on Sunday, May 31, 2009 at 8:30 pm Eastern (5:30 pm Pacific) and again at 11:30 pm Eastern (8:30 pm Pacific), with a repeat on Saturday, June 6 at 9:00 pm Eastern (6:00 pm Pacific). Ride Guide is broadcast on Rush HD under the title; “Descent”. Rush HD is Canada’s high-octane, no fear, no-limits extreme sports HD Channel, and is distributed throughout Canada on the Rogers and Bell ExpressVu systems. Ride Guide is a mountain travel TV series, where the hosts and guest pros, share their travels of skiing, snowboarding and mountain biking from locations throughout the world. Ride Guide is available throughout Canada on OLN, Rush HD, Men TV, Shaw Video On Demand, and Rogers On Demand. Ride Guide can be seen exclusively in the USA on The Ski Channel. Check out all Ride Guide broadcast schedules at...
May 10, 2009 | Industry, MBTA Initiatives, Partners, Uncategorized
Vancouver, BC, May 10, 2009 – Tourism British Columbia is pleased to announce the development of a new partnership with the Western Canada Mountain Bike Tourism Association (MBTA) aimed at engaging BC’s Mountain Bike sector stakeholders in Tourism British Columbia’s Experiences BC® sector development program. The Experiences BC® program is designed to assist tourism product sectors in the development of an overall sector tourism marketing plan that is province-wide in scope. Tourism BC, working in partnership with a variety of key mountain bike sector stakeholders, including regional & city destination marketing organizations, commercial operators, resort operators, trail groups and government agencies will all work together on several initiatives to create further awareness of British Columbia as a destination of choice for mountain biking. “The MBTA is pleased to see this support from Tourism BC for the mountain biking tourism sector,” said Martin Littlejohn, Director, Western Canada Mountain Bike Tourism Association. “British Columbia has a tremendous opportunity to build onto its reputation for adventure tourism and its long standing mountain biking culture. BC’s diverse landscapes and high standards for trail development have the potential for world-class mountain biking experiences that are unmatched anywhere on the planet.” Initial meetings will be held in each of the province’s six tourism regions. These meetings will be administered by a Tourism BC appointed facilitator and are intended to bring mountain bike and tourism stakeholders together to collect information and explore the fundamental issues involved in building a provincial sector development tourism marketing strategy. From these meetings, representatives from each of BC’s six tourism regions will be identified and invited to participate in a provincial...
Apr 27, 2009 | Partners, Uncategorized
April 27, 2009 Pemberton, BC: The Squamish Lillooet Regional District (SLRD) is pleased to announce that the Squamish-Whistler section of the Sea to Sky Trail is the newest registered section of the Trans Canada Trail (TCT). Additionally, the Trans Canada Trail Foundation has committed $300,000 in funding support for Sea to Sky Trail development. “The Sea to Sky Trail is a magnificent addition to the Trans Canada Trail. With its mountain vistas, pristine lakes, old growth forests and dramatic rock formations, it will be a highlight of the Trail for both Canadian and international visitors.” said Valerie Pringle, Trans Canada Trail Board Chair. “We applaud the Squamish Lillooet Regional District, the Sea to Sky Trail Steering Committee and the local volunteers who have dedicated years of work and energy towards this project. We are delighted their team is joining the national TCT endeavour.” This partnership and support from the Trans Canada Trail is an exciting advancement for the Sea to Sky Trail project; enhancing national awareness and creating significant new partnering opportunities. Currently the route from Whistler to the south has become part of the Trans Canada Trail as developed, the route north through Pemberton & Mt Currie on to Lillooet may be eligible as an addition for future consideration. This 21,000 km national trail, once complete, will be the longest trail network in the world: connecting Canadians from sea to sea to sea. The route from Horseshoe Bay to Squamish is registered with the TCT as a water route. The land route through this region will be developed in subsequent phases of the project. Russ Oakley, Chair of...
Nov 20, 2008 | MBTA Initiatives, Uncategorized
A new committee is forming to represent mountain bike tourism interests in Western Canada. The focus will primarily be on British Columbia given the international reputation that BC has acquired for its broad range of mountain biking experiences available across the province. The BC Mountain Bike Tourism Symposium (Oct 26-28, 2008) was the catalyst for the committee’s formation where there was broad interest to have some form of a consortium to develop a marketing strategy to raise awareness for regional and community based mountain bike tourism products. Anyone wanting to learn more, please email...
