Marketing
Media Relations
Since 2006, the MBTA has been working with a variety of media to showcase our partners in film, stories, and photos. The following are some of examples of media projects that we have contributed to significantly.
| Year | Project | Description | Location |
| 2006 | RideGuide TV | 5 x 5 minute Bike Park segments within 3 half hour Ride Guide Bike episodes. | Whistler, Mt Washington, Sun Peaks, Silver Star, Kicking Horse |
| 2007 | Ultimate Road Trip Contest | Feature Article “The Ultimate Road Trip” 8 pages covering the resorts visited by the 2007 contest winners. | Mt Washington, Sun Peaks, Whistler |
| 2008 | RideGuide TV | 6 Bike Parks BC resorts to be featured over the 4 segments with a half hour program | Whistler, Mt Washington, Sun Peaks, Silver Star, Kicking Horse, Panorama |
| 2009 | Anthill Films - Follow Me | Full length mtb movie - 4 bike parks featured | Whistler, Sun Peaks, Silver Star, Mt Washington |
| 2010 | RideGuide TV | Epic Ride episode featuring BC communities | Whistler, Shuswap, Squamish, Powel River |
| 2010 | Ultimate Summer of Freeride Contest | Decline Magazine - May 2011: “Of Indian Descent” 7 page article on Vinay Kumar, winner of Bike Parks BC Ultimate Summer of Freeride contest | Mt Washington, Sun Peaks, Whistler, Fernie and Silver Star |
| 2011 | 2ndBase Films - Inside Out | Full length mtb movie featuring freeride trails in BC. | Whistler, Squamish, Shuswap, Powel River, Fernie, Rossland |
| 2011 | 7 Day Giveaway Contest | Web article - One Week in Paradise - BC Bike Ride http://www.bikemag.com/gallery/one-week-in-paradise-bc-bike-ride/ Stories also appeared in PinkBike, Mountain Life Magazine (Canada), and Spoke Magazine (NZ). Writer Seb Kemp and Photographer Nic Teichrob |
Squamish, Pemberton, Whistler, Victoria, Cowichan Bay, Cumberland, Hornby Island |
| 2012 | 7 Day Giveaway Contest | Web articles in PinkBike.com, Dirtragmag.com, MTBR.com. Writer Harlan Price and Photographer Dave Silver. | Okanagan, Rossland, Nelson, Revelstoke, Shuswap, Kamloops, Whistler |
| 2012 | Silvia Films - “All Mountain, All BC” | Showcase BC’s diverse landscapes and mtb experiences. Over 100,000 views covering a variety of channels (PinkBike, Vimeo, Youtube, Vital MTB, MTBR) | non-descript locations; scenes include trails and bike parks in Central Interior, Sea to Sky and Sunshine Coast regions. |
| 2013 | 7 Day Giveaway Contest | 5 page article featuring the locations that were part of the 2013 7 Day Giveaway contest in Australia Mountain Bike magazine - “Cracking the Cariboo”. Writer Vince Shuley and Photographer John Wellburn. Articles were also published in the Whistler Pique and on Pink Bike “Circle the Wagons - Exploring the Cariboo” | Wells, Barkerville, Williams Lake, South Chilcotin (Spruce Lake), Whistler |
| 2013 | Union Production Co - “The Escape” | Showcase all-season riding in Southwestern BC. Media channels to include web video, film festivals, blogs&social media, and print | Communities of the Sea to Sky, Sunshine Coast, and Vancouver Island |
| 2013-15 | Rocky Mountain Bicycles/RDMO’s - “mountain biking lives here” | Regional video series designed to showcase the unique characteristics of each region of BC, to demonstrate regional diversity and to encourage inter-regional travel. | All 6 tourism regions |
| 2014 | “Linden Feniak: The Mountain Maker” video by Connor Macleod | Part of the Characters Series by Riley McIntosh. This video features Linden Feniak, a talented trail builder on the Sun Shine Coast | |
| 2014 | “Characters” series by Riley McIntosh | Stories featuring people that have made personal contributions to mountain bike culture in their area - trail builders, althletes, land managers, advocates, etc | Locations throughout BC |
| 2014 | FreeHub Magazine - “Peak to Creek Project” and article on the 7 Day Giveaway contest trip in Freehub Magazine. | 6 part series documenting the building of a new signature trail on Recco Peak part of Retallack Lodge’s commercial tenure published on Pink Bike and Freehub.com. Includes 8-10 page article in Freehub Magazine featuring the 2014 MBBC 7 Day Giveaway contest trip locations - to be publish eary in 2015. |
Retallack Lodge in the Selkirk Range. Additionally Rossland, Nelson, Kimberley and Fernie to be part of article in Freehub. |
| 2014 | 7 Day Giveaway Contest | trip summary by Danielle Baker on Pinkbike | Includes Rossland, Nelson, Kimberley, Fernie and Retallack |
| 2015 | 7 Day Giveaway Contest | Freehub Magazine article - winter 2015/16 Freehub video - fall 2015 Coast Mountain Culture article - summer 2016 |
PG, Fort St James, Terrace, Smithers, Burns Lake |